Introduction to Microsoft Dynamics 365

Introduction

Microsoft business applications are intelligent solutions that supply a comprehensive view of an organization’s business. These solutions include the Microsoft Dynamics 365 products that are connected by data and intelligence and are supported by Microsoft Power Platform.

Dynamics 365 revolutionizes CRM and ERP by applying intelligence to all forms of data. It enables organizations to evolve from reactive business decisions to proactive insights that allow your employees to accelerate business results. 

Digital transformation is business transformation

Digital transformation is the integration of digital technology into all areas of a business. The goal of digital transformation is to change how organizations operate and deliver value to customers.

Digital feedback loop

The digital feedback loop refers to the framework that is used to highlight how digital transformation is enabled. At the center of the framework is data. Data emerges from everything. Every product is interwoven with telemetry and the ability to collect data.

By taking advantage of Dynamics 365 business applications, organizations can:

•  Engage customers and build relationships - Reimagine how to engage with customers by creating personalized marketing, sales, and service experiences by using data and intelligence to improve every interaction.

•  Optimize operations - Improve service, drive efficiency, and reduce costs with intelligence and prescriptive guidance that are infused throughout your business processes.

•  Empower employees - Hire, engage, and unleash the best talent to do their best work with data and insights that are available in the workplace.

•  Transform products and services - Use data as a strategic asset to identify new market opportunities, produce innovative products, and create exceptional customer experiences with a comprehensive view of your customers and operations.

The following image shows how the digital feedback loop helps empower employees, engage customers, optimize operations, and transform products.

Microsoft business applications

The following graphic shows how Microsoft Dynamics 365 is built on Microsoft Power Platform with shared data and intelligence.

Model-driven apps

The following Dynamics 365 apps derive from CRM and are model-driven apps that are built on the Microsoft Dataverse platform: 

1) Dynamics 365 Sales

2) Dynamics 365 Customer Service 

3) Dynamics 365 Field Service 

4) Dynamics 365 Marketing 

Artificial intelligence

Artificial intelligence (AI) is a set of algorithms that computers use to analyze data and make a conclusion. In some situations, AI can train itself. AI can arrive at a conclusion that's based on available data. In other situations, you can train AI continually with repeated feedback and adjustments.  

Another way to consider AI is through reasoning, understanding, and interacting:

•  Reasoning - AI takes substantial data and adds logic so that you can understand it and make decisions based on that data. For example, given performance data, AI could learn to find warning signs that a piece of equipment is likely to fail. AI continues to learn and become more accurate over time as you keep feeding it more data.

•  Understanding - AI helps people understand and interpret the data of their environment and their world. For example, AI helps find the meaning of text, speech, and images.

•  Interacting - AI extends human ingenuity and lowers barriers between humans and machines. It allows machines to communicate with humans in a more natural way by recognizing human speech patterns.